Home > Industry/Domain > Advertising

Advertising

The methods and act of calling something to the attention of the public especially through paid announcements. Also includes the business of preparing advertisements for publication or broadcast.

7Categories 16774Terms

Add a new term

Contributors in Advertising

Advertising > Billboard advertising

traffic count

Advertising; Billboard advertising

The recording of the vehicles and pedestrians passing a given point; used by TAB to authenticate the potential exposure of outdoor advertising structures. All counts are verified ...

traffic origin

Advertising; Billboard advertising

Research which provides advertisers with information about the audience passing outdoor advertising structures, not just those in immediate vicinity of the individual location. ...

transit displays

Advertising; Billboard advertising

Displays affixed to moving vehicles or in the common areas of transit terminals and stations. Transit displays include, but are not limited to: bus panels, train/rail panels, ...

transit poster (commuter rail)

Advertising; Billboard advertising

Posters displayed in commuter rail stations and on trains.

travel

Advertising; Billboard advertising

A mode of message transition on an LED display where the message appears to move horizontally across the display surface.

transit shelter

Advertising; Billboard advertising

A curbside structure located at regular stopping points along urban bus routes.

tri-vision

Advertising; Billboard advertising

An outdoor unit with a slatted face that allows three different copy messages to revolve at intermittent intervals.