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Advertising

The methods and act of calling something to the attention of the public especially through paid announcements. Also includes the business of preparing advertisements for publication or broadcast.

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Advertising > Billboard advertising

weather proofing features
Advertising; Billboard advertising

Engineering features which may increase the life of billboard structures and equipment. In LED Digital displays, computer and electronic equipment within the cabinet is protected ...

transit poster (bus)
Advertising; Billboard advertising

Posters attached to the exterior of buses. Common displays are king panels, queen panels and tail panels. King panels are on the street-side of the bus. Queen panels are on the ...

row
Advertising; Billboard advertising

A horizontal line of pixels; in print graphics, a horizontal line on a table

saturation
Advertising; Billboard advertising

The color intensity of an image. A 100% saturated color does not contain any white; adding white reduces saturation. An image without any saturation is also referred to as a ...

reach
Advertising; Billboard advertising

The approximate percentage of a target audience’s population which will be potentially exposed to an advertising message at least once during a specified period of time. Reach is ...

allotment
Advertising; Billboard advertising

The number of units required to achieve a desired GRP level for a particular market. Traditional poster panel showings consist of a quantity of illuminated and unilluminated ...

alternative media
Advertising; Billboard advertising

Outdoor formats that do not fall into the categories of: billboards, street furniture or transit. Most alternative media is used to create customized solutions for advertisers.

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