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Advertising

The methods and act of calling something to the attention of the public especially through paid announcements. Also includes the business of preparing advertisements for publication or broadcast.

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angle iron

Advertising; Billboard advertising

A length of steel or iron bent at a right angle along its long dimension, used as a support or structural framework.

approach

Advertising; Billboard advertising

The distance measured along the line of travel from the point where an advertising unit first becomes fully visible to the point where the copy is no longer readable.

audited circulation

Advertising; Billboard advertising

The certification of traffic circulation. The Traffic Audit Bureau (TAB) independently audits records and circulation data for outdoor advertising according to established ...

backlit material

Advertising; Billboard advertising

For use with backlit displays and backlit Mobile Billboard Trucks

bi-directional diagnostics

Advertising; Billboard advertising

Two-way communication between a display and its controller. Bi-directional diagnostics assist in pre-maintenance, maintenance, and troubleshooting.

black back

Advertising; Billboard advertising

Coated stock, featuring strong color retention, brightness and a 100% opaque surface. This stock completely eliminates bleed through and is excellent for full white backgrounds or ...

billboard

Advertising; Billboard advertising

Large format advertising displays intended for viewing from extended distances, generally more than 50 feet. Billboard displays include, but not limited to: 30-sheet posters, ...