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Advertising
The methods and act of calling something to the attention of the public especially through paid announcements. Also includes the business of preparing advertisements for publication or broadcast.
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Advertising > Billboard advertising 
charting
Advertising; Billboard advertising
The process of selecting and scheduling individual unit locations to maximize outdoor advertising effects.
color accuracy
Advertising; Billboard advertising
Conformity or exactness of color match, clarity and accuracy within the individual primary color groups of red, green and blue.
color shift
Advertising; Billboard advertising
The angle of viewing off axis where the slightest change in pixel coloration occurs.
color temperature
Advertising; Billboard advertising
The degree of hotness or coolness of a color, measured in degrees Kelvin. If a video display is said to have a color temperature of 7,000° Kelvin, for example, the whites have the ...
contrast ratio
Advertising; Billboard advertising
Ratio between the brightness or intensity measurement taken when the screen is displaying a blank video signal and a full, white video signal. This ratio determines the ...
Sub-categories
- Billboard advertising (4860)
- Marketing communications (5202)
- New media advertising (808)
- Online advertising (2290)
- Print advertising (745)
- Radio advertising (1932)
- Television advertising (1384)