Home > Industry/Domain > Advertising
Advertising
The methods and act of calling something to the attention of the public especially through paid announcements. Also includes the business of preparing advertisements for publication or broadcast.
7Categories 16774Terms
Add a new termContributors in Advertising
Advertising > Billboard advertising 
cost per gross ratings point
Advertising; Billboard advertising
The cost of advertising exposure opportunities that equal one gross rating point in a market or one percent of the population.
c-store display
Advertising; Billboard advertising
Point-of-purchase displays, typically the same format as transit shelter posters that are positioned at the entrance of convenience stores.
daily impressions
Advertising; Billboard advertising
Also called DEC. The estimated number of persons passing an outdoor location on an average day.
creative brief
Advertising; Billboard advertising
Detailed marketing objectives that pertain to the design of an outdoor campaign.
daily effective circulation
Advertising; Billboard advertising
The average number of persons passing and potentially exposed to an advertising display for either 12 hours (unilluminated - 6:00am to 6:00pm) or 18 hours (illuminated - 6:00am to ...
demographic profiles
Advertising; Billboard advertising
Audience breakdowns based on various characteristics such as age, sex, income and education.
dimming
Advertising; Billboard advertising
Changing the brightness of a display, or the capability of increasing or decreasing the overall display intensity. The brightness level should be highest during the day to compete ...
Sub-categories
- Billboard advertising (4860)
- Marketing communications (5202)
- New media advertising (808)
- Online advertising (2290)
- Print advertising (745)
- Radio advertising (1932)
- Television advertising (1384)