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Advertising

The methods and act of calling something to the attention of the public especially through paid announcements. Also includes the business of preparing advertisements for publication or broadcast.

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Advertising > Billboard advertising

display period

Advertising; Billboard advertising

The interval of exposure when an outdoor advertising campaign is viewed.

distribution

Advertising; Billboard advertising

The strategic placement of outdoor units across a market.

dissolve

Advertising; Billboard advertising

A mode of message transition on an LED display accomplished by varying the light intensity or pattern, where the first message gradually appears to dissipate and lose legibility ...

dpi (dots per inch) resolution

Advertising; Billboard advertising

Unit of measurement used to describe the printing resolution of an output device, or the printed resolution of images, based on the number of separate ink droplets represented ...

edge to edge illumination

Advertising; Billboard advertising

A uniform pattern of distributing lights on a Digital Display unit allowing better luminosity and an evenly lit image across the width and height of the board.

embellishment

Advertising; Billboard advertising

Letters, figures, mechanical devices or lighting that is attached to the face of an outdoor unit to create a special effect.

emerging media

Advertising; Billboard advertising

emerging media, are developing medias, medias that just appeared.