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Advertising
The methods and act of calling something to the attention of the public especially through paid announcements. Also includes the business of preparing advertisements for publication or broadcast.
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Advertising > Billboard advertising 
grp - gross rating point
Advertising; Billboard advertising
The total number of impressions delivered by a media schedule expressed as a percentage of a market population. One rating point represents a circulation equal to 1% of the market ...
illuminated
Advertising; Billboard advertising
An outdoor unit equipped with lighting that provides night time illumination of an advertising message, usually from dusk until midnight.
interlocking sections
Advertising; Billboard advertising
Billboard panels that are created so that each panel has a “tongue” or convex side and a “groove” or concave side on the opposite edge. Two or more billboard panels can then be ...
led brightness
Advertising; Billboard advertising
The brightness level of an LED is measured in milli-candelas. The materials used to manufacture the LED determine the brightness of the LED.
impression
Advertising; Billboard advertising
The number of people who have an opportunity to see an ad in a given period of time.
led degradation
Advertising; Billboard advertising
The standard method used to express the life of a display is the time it takes to reach 50% of its day one brightness.
led illumination
Advertising; Billboard advertising
The LED industry measures display intensity in candelas per square meter, which is also referred to as nits. The materials used to manufacture the LED determine the brightness of ...
Sub-categories
- Billboard advertising (4860)
- Marketing communications (5202)
- New media advertising (808)
- Online advertising (2290)
- Print advertising (745)
- Radio advertising (1932)
- Television advertising (1384)