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Advertising

The methods and act of calling something to the attention of the public especially through paid announcements. Also includes the business of preparing advertisements for publication or broadcast.

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Advertising > Billboard advertising

pre-ride
Advertising; Billboard advertising

An in-market field check of available panels to determine locations for a specific GRP/showing.

printed vinyls
Advertising; Billboard advertising

Increasingly the industry standard for outdoor display poster. Printed vinyls yield clean, bold color graphics when professionally printed, and are more durable and easy to post ...

proof-of-performance
Advertising; Billboard advertising

Certification by an outdoor company that contracted advertising services have been rendered.

refresh rate
Advertising; Billboard advertising

The number of times per second the screen is updated or "repainted." Depending on the video standard, the actual image is changed only 30 times per second for NTSC signal or 25 ...

ride
Advertising; Billboard advertising

The physical inspection of the units that comprise an outdoor program in a market - either pre-buy or post-buy.

roll formed
Advertising; Billboard advertising

Steel which has been heat formed and molded with rounded edges, preventing injury from sharp edges and allowing safer movement and installation of equipment. Allows greater ...

rotary bulletin
Advertising; Billboard advertising

A standardized 14’ x 48’ bulletin moved to different locations in a market at fixed intervals, usually every 60 or 90 days, to achieve greater reach in the market.

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