Advertising

Advertising

The methods and act of calling something to the attention of the public especially through paid announcements. Also includes the business of preparing advertisements for publication or broadcast.

7Categories 16774Terms

Add a new term

Contributors in Advertising

Become a Contributors

Advertising > Billboard advertising

self promo space

Advertising; Billboard advertising

The use of hidden poster, as with hurricane frame, whereby a second self promo printed poster sheet is hidden for quick reveal behind a customer ad printed sheet on a billboard. ...

scroll

Advertising; Billboard advertising

A mode of message transition on an LED display where the message appears to move vertically across the display surface.

showing

Advertising; Billboard advertising

A level of delivery that directly relates to the population of the market. Typical showing levels are: #100, #75, #50 and #25 GPR/Showings. The number of panels involved in an ...

sign

Advertising; Billboard advertising

Any structure used to display information regarding a product or service. An outdoor unit is a sign.

snipe

Advertising; Billboard advertising

An adhesive strip that is used to cover a portion of copy displayed on an outdoor unit.

spectacular

Advertising; Billboard advertising

A bulletin that is usually larger than 14’ x 48’ and is positioned at a prime location in a market. A spectacular often utilizes special embellishments.