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Advertising

The methods and act of calling something to the attention of the public especially through paid announcements. Also includes the business of preparing advertisements for publication or broadcast.

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Advertising > Online advertising

inventory
Advertising; Online advertising

This term refers to the amount of ad space available on a website.

reach
Advertising; Online advertising

This refers to the number of unique visitors to a site across the length of the reporting period. Sometimes called ‘unduplicated audience’.

defeating cache
Advertising; Online advertising

The process to add a random number to the banner HTML each time the page is reloaded. This causes a separate banner request to be sent to the server, thus insuring the banner is ...

cache bursting
Advertising; Online advertising

The process to add a random number to the banner HTML each time the page is reloaded. This causes a separate banner request to be sent to the server, thus insuring the banner is ...

rank
Advertising; Online advertising

A web site or advertisement's standing in comparison to other web sites or advertisements. Rank provides advertisers with information on performance comparisons and is often used ...

advertorial
Advertising; Online advertising

An advertisement styled to resemble the editorial format and typeface of the content in which it runs. Advertorials usually generate higher response rates.

landing page
Advertising; Online advertising

The page on a website where the user is taken to after clicking on an online advertisement. While this can be any page, it is often a page designed to expand information on the ...

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