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Advertising

The methods and act of calling something to the attention of the public especially through paid announcements. Also includes the business of preparing advertisements for publication or broadcast.

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Advertising > Online advertising

user session

Advertising; Online advertising

A user session is someone with a unique address that enters or reenters a Web site each day (or some other specified period). A user session is sometimes determined by counting ...

view

Advertising; Online advertising

A view is, depending on what's meant, either an ad view or a page view.

visit

Advertising; Online advertising

A visit is a Web user with a unique address entering a Web site at some page for the first time that day (or for the first time in a lesser time period).

groupon

Advertising; Online advertising

a marketing service that offers its subscribers daily discount coupons by email, Facebook and Twitter feeds.

click-through and click-through rate

Advertising; Online advertising

"Click-through" describes the action when a user clicks on an ad (banner ad or text link) and lands on the target page. The click-through rate, also called CTR or click rate, is ...

banner ads

Advertising; Online advertising

Banner ads are graphical ads that extend horizontally across a page, like a banner. They usually have the company logo as well as some advertising images and text. Banner ads are ...

floating ads .

Advertising; Online advertising

Floating ads appear when users first go to a page and can float over the page for up to 30 seconds. They can't be ignored, but they block page content from users, and they can be ...