Advertising

Advertising

The methods and act of calling something to the attention of the public especially through paid announcements. Also includes the business of preparing advertisements for publication or broadcast.

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Advertising > Online advertising

pop-up ads

Advertising; Online advertising

Pop-up ads open in a new window when users go to the page with the pop-up ad. Tools have been created to block pop-up ads, and some browsers have built-in tools to block them.

skyscraper ads

Advertising; Online advertising

Skyscraper ads, also called skyscraper banners are like banner ads except that their length is vertical rather than horizontal and they appear at the side of the page.

text ads

Advertising; Online advertising

Text ads have a short amount of text and a link to the target web page.

barter

Advertising; Online advertising

An advertising medium that sells time or space in return for merchandise or other nonmonetary returns

blanket contract

Advertising; Online advertising

A special rate or discount that is granted by an advertising medium to an advertiser who promotes several products or services through more than one agency.