Advertising

Advertising

The methods and act of calling something to the attention of the public especially through paid announcements. Also includes the business of preparing advertisements for publication or broadcast.

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Advertising > Online advertising

agate line

Advertising; Online advertising

Newspaper advertising space one column wide by one-fourteenth of an inch deep; often referred to simply as "line"; somewhat obsolete because most newspapers now use "column ...

agency of record

Advertising; Online advertising

Advertising agency that coordinates an advertiser's promotion of several products handled by more than a single agency

agency recognition

Advertising; Online advertising

Acknowledgment by media owners that certain advertising agencies are good credit risks and/or fulfill certain requirements, thus qualifying for a commission.

air check

Advertising; Online advertising

Recording a broadcast to serve as an archival or file copy.

allotment

Advertising; Online advertising

The number and type of outdoor posters in a showing.

animated gif

Advertising; Online advertising

A graphic image in GIF (graphical interchange format) format composed of multiple layers which display in turn, providing the illusion of motion. A large percentage of non ...