Advertising

Advertising

The methods and act of calling something to the attention of the public especially through paid announcements. Also includes the business of preparing advertisements for publication or broadcast.

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Advertising > Print advertising

high tech-advertising

Advertising; Print advertising

high-tech advertising is advertising promoting products of high technology

art director

Advertising; Print advertising

Creative head in an advertising firm, responsible for creating creative briefs for adverts.

slogan

Advertising; Television advertising

A slogan is a memorable motto or phrase used in a political, commercial, religious and other context as a repetitive expression of an idea or purpose.

hybrid model

Advertising; Television advertising

a combination of two or more online marketing payment models.

co-branding

Advertising; Television advertising

A branding strategy where a marketer with its own brand seeks to partner with an established brand owned by another organization in hopes the synergy of the two brands is even ...

brand loyalty

Advertising; Television advertising

The degree to which a customer is loyal to a given brand in that they are likely to re-purchase/re-use in the future. The level of loyalty indicates the degree to which a brand is ...