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Communication

The activity of conveying information and ideas to others through the exchange of speech, written messages, signals or behaviour such as body language.

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Communication > Corporate communications

dominant coalition

Communication; Corporate communications

A group of people within an organization - mostly the executive or senior management team - making the important decisions regarding the direction and focus of the firm.

downward communication

Communication; Corporate communications

Electronic and verbal means of informing employees about their organization, its performance, and their own performance in terms they can understand.

economic or market stake

Communication; Corporate communications

A situation where the interest of an individual or group in an organization is financial or utilitarian (e.g. receiving a good quality product for paying money).

elaboration likelihood model

Communication; Corporate communications

A theoretical model of how attitudes are formed and changed based on an 'elaboration continuum,' which ranges from low elaboration (low involvement and attention) to high ...

emotional message style

Communication; Corporate communications

Attempts to ignite involvement and positive reactions through a reference to positive (or negative) emotions.

employee participation

Communication; Corporate communications

A general situation or specific communication mechanisms that allows employees to participate in the decision-making and operations of an organization. E.g. on-line forum, ...

depth interview

Communication; Corporate communications

An interview which is usually one-to-one that is intended to explore deeper motivations and beliefs.