Communication

Communication

The activity of conveying information and ideas to others through the exchange of speech, written messages, signals or behaviour such as body language.

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Communication > Corporate communications

desk research

Communication; Corporate communications

Using publicly available and previous data (e.g., on certain issues, amrkets).

demographic, economic, social, technological, ecological, and political analysis (DESTEP)

Communication; Corporate communications

A general analysis of macro factors that may impinge upon an organization's business and operations.

defining advertising goals for measured advertising response (DAGMAR)

Communication; Corporate communications

A system for planning advertising in such a way that its achievement can be quantitatively monitored.

geodemographics

Communication; Corporate communications

This is a method where geographic and demographic variables are combined in an analysis.

grass-roots campaigning

Communication; Corporate communications

This is when people or society at a local level (e.g., citizens) are the ones who campaign on political or corporate issues rather than those at the centre of major political ...

identity and reply strategy

Communication; Corporate communications

Change communication strategy implementation whereby managers or leaders respond to issues or change initiatives identified by employees at lower levels in the organization.