Marketing

Marketing

Activities that direct the flow of goods and services from producers to consumers, involving advertising and other promotional techniques.

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Marketing > Advertising

matrix organization

Marketing; Advertising

This organization attempts to combine functional and product forms of organization to obtain the advantages of each. Teams of functional personnel (e.g., manufacturing, research ...

Sales Promotion

Marketing; Advertising

Definition: Sales promotions are the set of marketing activities undertaken to boost sales of the product or service. Description: There are two basic types of sales ...

Top Of The Mind Recall

Marketing; Advertising

Definition: The image, sound, name, brand or attribute that comes to mind immediately when asked about products or brands in a category enjoys the highest 'top of the mind recall' ...

Marketing Mix

Marketing; Advertising

Definition: The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market. The 4Ps make up a typical marketing mix ...

Ambush Marketing

Marketing; Advertising

It refers to a situation in which a company or product seeks to ride on the publicity value of a major event without having contributed to the financing of the event through ...

Endorsements

Marketing; Advertising

Definition: Endorsements are a form of advertising that uses famous personalities or celebrities who command a high degree of recognition, trust, respect or awareness amongst the ...

Mark Up

Marketing; Advertising

Definition: Mark up refers to the value that a player adds to the cost price of a product. The value added is called the mark-up. The mark-up added to the cost price usually ...