Marketing

Marketing

Activities that direct the flow of goods and services from producers to consumers, involving advertising and other promotional techniques.

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Marketing > Advertising

product and business portfolio models

Marketing; Advertising

Portfolio models of products, market segments, or businesses, not unlike the financial portfolio models, are designed to help allocate resources among the portfolio units (e.g., ...

portfolio analysis

Marketing; Advertising

More diversified companies are more usefully considered as being composed of a portfolio of strategic business units (SBUs). Portfolio analysis is used to assess needs and to ...

Position

Marketing; Advertising

In PPC advertising, position is the placement on a search engine results page where your ad appears relative to other paid ads and to organic search results. Top ranking paid ads ...

PIMS Program

Marketing; Advertising

Operated by The Strategic Planning Institute (SPI), the PIMS Program provides individual companies with a data base describing the financial and market performance of over 2,800 ...

product hierarchy

Marketing; Advertising

An organizational chart type of array of the products offered in a given market, breaking first into product class, then product form, then variations on form, then brand. For the ...

physical distribution manager

Marketing; Advertising

This manager (increasingly referred to as logistics manager) plans the flow of materials in a manufacturing organization (beginning with raw materials and ending with delivery of ...

POSSE

Marketing; Advertising

A decision support system for making product design decisions. The approach uses conjoint analysis to identify the relation between the attributes possessed by a product and the ...