Marketing

Marketing

Activities that direct the flow of goods and services from producers to consumers, involving advertising and other promotional techniques.

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Marketing > Advertising

family life cycle

Marketing; Advertising

1. (consumer behavior definition) A sociological concept that describes changes in families across time. Emphasis is placed on the effects of marriage, divorce, births, and deaths ...

game theoretic models

Marketing; Advertising

Models that use game theory to predict the actions of either cooperative or competitive individuals (or firms). In cooperative game theory, the agreements that emerge from ...

market attractiveness

Marketing; Advertising

A measure of the profit potential inherent in the structure of a market or industry. There are a multitude of factors contributing to (and which can be used to measure) market ...

market defense

Marketing; Advertising

The strategic moves that attempt to minimize or deter threatening actions by existing or potential competitors. Strategic moves can deter all or some of the prospective ...

market evolution

Marketing; Advertising

The market (or industry) life cycles describe the evolution of the market. These cycles have a similar shape to the product life cycle and similarly, have a number of distinct ...

market management organization

Marketing; Advertising

An organization in which market managers are responsible for developing marketing plans, implementing the plans (or coordinating their implementation by functional departments), ...

Multivariate Testing

Marketing; Advertising

A type of testing that varies and tests more than one or two campaign elements at a time to determine the best performing elements and combinations. Multivariate testing can ...