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queue

Software; Email

Where an email message goes after you send it but before the list owner approves it or before the list server gets around to sending it. Some list software allows you to queue a ...

read email

Software; Email

Not measurable. Only opens and clicks are measurable in any way. You can never know if a recipient simply read your message.

registration

Software; Email

The process where someone not only opts in to your email program but provides some additional information, such as name, address, demographic data or other relevant information, ...

relationship email

Software; Email

An email message that refers to a commercial action -- a purchase, complaint or customer-support request -- based on a business relationship between the sender and recipient. ...

reply-to

Software; Email

The email address that receives messages sent from users who click “reply” in their email clients. Can differ from the “from”address which can be an automated or unmonitored email ...

rich media

Software; Email

Creative that includes video, animation, and/or sound. Rich-media emails often collect high open and click rates but requires more bandwidth and are less compatible with different ...

seed emails

Software; Email

Email addresses placed on a list (sometimes secretly) to determine what messages are sent to the list and/or to track delivery rate and/or visible appearance of delivered ...