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double opt-in

Software; Email

A process that requires new list joiners to take an action (such as clicking on an emailed link to a personal confirmation page) in order to confirm that they do want to be on the ...

dynamic content

Software; Email

Email-newsletter content that changes from one recipient to the next according to a set of predetermined rules or variables, usually according to preferences the user sets when ...

email address

Software; Email

The combination of a unique user name and a sender domain (JohnDoe@anywhere.com). The email address requires both the user name and the domain name.

email appending

Software; Email

Service that matches email addresses to a database of personal names and postal addresses. Appending may require an "OK to add my name" reply from the subscriber before you can ...

email change of address (ECOA)

Software; Email

A service that tracks email address changes and updates. Effective rate: Metric that measures how many of those who opened an email message clicked on a link, usually measured as ...

email client

Software; Email

The software recipients use to read email, such as Outlook Express or Lotus Notes.

email domain

Software; Email

The portion of the email address to the right of the @ sign. Useful as an email address hygiene tool (e.g. identify all records where the consumer entered "name@yahoo.com" as ...