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from

Software; Email

Whatever appears in the email recipient's inbox as your visible "from" name. Chosen by the sender. May be a personal name, a brand name, an email address, a blank space, or ...

full-service provider

Software; Email

An email vendor that also provides strategic consulting and creative support, in addition to sending messages.

goodbye message

Software; Email

An email message sent automatically to a list member who unsubscribes, acknowledging the request. Always include an option to resubscribe in case the unsubscribe was requested ...

hard bounce

Software; Email

Message sent to an invalid, closed or nonexistent email account.

header

Software; Email

Routing and program data at the start of an email message, including the sender's name and email address, originating email server IP address, recipient IP address and any ...

house list

Software; Email

The list of email addresses an organization develops on its own. (Your own list.) Hygiene: The process of cleaning a database to correct incorrect or outdated values. See also ...

html message

Software; Email

Email message which contains any type of formatting other than text. This may be as simple as programming that sets the text in a specific font (bold, italics, Courier 10 point, ...