Retail

Retail

Related to the sale of commercial goods from a fixed location for direct use by the consumer.

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Retail > Supermarkets

deal period

Retail; Supermarkets

A manufacturer's time frame for special allowances to retailers for a promotion.

promotional licensing

Retail; Supermarkets

A marketing agreement between a manufacturer and a celebrity to use his or her image in promoting a product.

balanced features

Retail; Supermarkets

A marketing and/or merchandising program that features and/or displays short-profit and long-profit products together as a combination sale. See related items.

promotion

Retail; Supermarkets

A marketing campaign to increase sales through advertising, merchandising, signage, and special events.

roll-out

Retail; Supermarkets

A marketing campaign to introduce a new product.

push/pull

Retail; Supermarkets

A marketing concept in which product is "pushed" by a manufacturer with a special promotion (advertising, merchandising) and "pulled" out of the store through customers' demand ...