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Social psychology
A field in psychology focusing on how people's thoughts, feelings, and behavior change when in the presence of others compared to when they are alone.
Industry: Psychology
Add a new termContributors in Social psychology
Social psychology
self-discrepancy theory
Psychology; Social psychology
A theory that people experience specific negative emotions when they perceive a discrepancy between their self-concept and various self-guides.
kin selection
Psychology; Social psychology
A theory that people will exhibit preferences for helping blood relatives because this will increase the odds that their genes will be transmitted to subsequent generations.
social learning theory
Psychology; Social psychology
A theory that proposes that social behavior is primarily learned by observing and imitating the actions of others, and secondarily by being directly rewarded and punished for our own actions.
that's-not-all strategy
Psychology; Social psychology
A two-step compliance technique in which the influencer makes a large request, then immediately offers a discount or bonus before the initial request is refused.
foot-in-the-door technique
Psychology; Social psychology
A two-step compliance technique in which the influencer secures compliance to a small request, and then later follows this with a larger, less desirable request.
behavioral confirmation
Psychology; Social psychology
A type of self-fulfilling prophecy whereby people's social expectations lead them to act in ways that cause others to confirm their expectations.
subtyping
Psychology; Social psychology
Accommodating individuals who deviate from one's stereotype by splitting off a subgroup stereotype (such as "middle class Blacks" or "feminist women"). Subtyping protects stereotypes.
