5 Terms
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Supermarkets
Terms that are in relation to the biggest kind of retail store.
Industry: Retail
Add a new termContributors in Supermarkets
Supermarkets
pricing integrity
Retail; Supermarkets
A matching of the price of a product and the price charged on the electronic scanner at the checkout.
end aisle display
Retail; Supermarkets
A massive merchandise display at the end of an aisle which is a prime selling location for high margin, impulse items.
secondary packaging
Retail; Supermarkets
A master package that contains several inner packs; which are normally the unit of sale.
waterfall display
Retail; Supermarkets
A mass display that seems to flow from a case. Usually dummied and put up just prior to peak traffic periods to encourage sales.
market profile
Retail; Supermarkets
A marketplace analysis that describes the number and types of customers in a retail area and other retail stores.
suggestive selling
Retail; Supermarkets
A marketing technique in which retail employees recommend tie-in or complementary products, e.g., cake and coffee, deli ham and cheese.
high-low pricing
Retail; Supermarkets
A marketing strategy in which a product maintains a high retail price, but is frequently offered as an ad special with a deep discount (low price).
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