5 Terms
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Supermarkets
Terms that are in relation to the biggest kind of retail store.
Industry: Retail
Add a new termContributors in Supermarkets
Supermarkets
sampling
Retail; Supermarkets
A marketing program used to prompt impulse buying. Particularly useful in the Deli and Bakery Departments. The customer is encouraged to sample products from a prepared sample tray.
sales service representative
Retail; Supermarkets
A marketing person who provides services for a fee to a retailer, e.g., merchandising, advertising, or layout.
seasonal promotions
Retail; Supermarkets
A marketing plan of in-and-out promotions for seasonal events, such as Christmas, Back-to-School, Spring Clean-up, Halloween, Valentine's Day.
micromarketing
Retail; Supermarkets
A marketing plan focused on a defined segment of the marketplace, rather than the entire marketplace.
pay for performance
Retail; Supermarkets
A manufacturer's requirement that a retailer must prove performance for a promotion before reimbursement.
account
Retail; Supermarkets
A manufacturers' term for a retailer or wholesaler that buys and resells the manufacturer's products.
test market
Retail; Supermarkets
A market area representative of the average national demographics and buying patterns, which is chosen to test new products, promotions and to forecast sales. See trading area.
