Supermarkets

Supermarkets

Terms that are in relation to the biggest kind of retail store.

Industry: Retail

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Supermarkets

sampling

Retail; Supermarkets

A marketing program used to prompt impulse buying. Particularly useful in the Deli and Bakery Departments. The customer is encouraged to sample products from a prepared sample tray.

sales service representative

Retail; Supermarkets

A marketing person who provides services for a fee to a retailer, e.g., merchandising, advertising, or layout.

seasonal promotions

Retail; Supermarkets

A marketing plan of in-and-out promotions for seasonal events, such as Christmas, Back-to-School, Spring Clean-up, Halloween, Valentine's Day.

micromarketing

Retail; Supermarkets

A marketing plan focused on a defined segment of the marketplace, rather than the entire marketplace.

pay for performance

Retail; Supermarkets

A manufacturer's requirement that a retailer must prove performance for a promotion before reimbursement.

account

Retail; Supermarkets

A manufacturers' term for a retailer or wholesaler that buys and resells the manufacturer's products.

test market

Retail; Supermarkets

A market area representative of the average national demographics and buying patterns, which is chosen to test new products, promotions and to forecast sales. See trading area.