Segmentacija tržišta

Segmentacija tržišta

Breaking a market in smaller segments and using different marketing mixes to better fit the needs of each segment's more specific needs and wants.

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Part of Speech: noun
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Industry/Domain: Advertising
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Related terms

Segmentacija

Advertising; Marketing communications

The process of dividing a market into smaller groupings based on an understanding of consumer needs and wants.

segmentacija

Biology; Zoology

In many animals, the body is divided into repeated subunits called segments, such as those in centipedes, insects, and annelids. Segmentation is the state of having or developing ...

Razvoj tržišta

Business services; Marketing

Offering the existing product range to new demographic, geographic or psychographic market segments.

Istraživanje tržišta

Business services; Marketing

The process of gathering information about a market e.g. location, size, etc., the analysis of the information and using the information to determine the feasibility of products.