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Above The Fold

Originally a newspaper editorial/advertising term referring to the upper-half of the front page ('above the fold') in terms of its immediate and optimal viewing viewing position. More recently 'above the fold' has been adopted and adapted for use in internet terminology, where it refers to the upper section of a webpage that is viewable without scrolling down the page. 'Above the fold' is therefore a reference to the best (most read) position in online/printed media such that it commands highest demand/prices for editorial/advertising. It is by its nature a rather loose term, dependent on the publication itself, and especially given the different screen sizes and page layouts for content viewable online using PCs, smartphones, tablets, etc.

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above the fold
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A term borrowed from print media that indicates the portion of the screen the user sees first. On Web sites, important information should go in this space.

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The top half of the first page where prominent articles in the paper are often run. These articles will be seen even when the paper is folded on a shelf in the store.

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The part of an e-mail or Web page that is visible without scrolling. It is generally a more desirable placement because of its visibility.

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