A gated model village for elderly people with dementia. Also known as "Dementia Village", Howgewey is a village where residents can live seemingly normal lives and the caretakers staff the restaurants, movie theaters, supermarket, and other stores. There are several different lifestyle categories (religious, urban, homemaker, etc.) aimed to create an experience reminiscent of the resident's formative years and to help them live as familiar a life as possible.

In order to make the experience as real as possible, residents can freely roam the village, do any necessary shopping at the supermarket, and assist with any cooking like they would at home. The staff are instructed to not correct the residents about their memories. At the same time, the staff will not deceive the residents if directly asked.