The general definition of "consumer" is a person who purchases a commodity or service. In terms of the fashion industry, a consumer is someone who purchases the commodity of clothing, shoes or accessories from fashion brands who make a profit from the consumer's purchase. A consumer much purchase items for their own personal use, without the intent of to manufacture or resale the item purchased. While intentionally purchasing items for themselves, a consumer is someone who is highly influenced by marketing and advertisement strategies as they purchase clothes or clothing accessories they believe they need. Synonyms of "consumer" include "purchaser", "buyer", "customer", and "shopper".