a Korean trend consisting of filming oneself eating large amounts of food and broadcasting the footage online for viewers to watch.

Note: The broadcasts are usually live and feature a chat room where viewers can write their comments or allot points that can potentially be monetized. To enhance the experience for the viewers, the online star will make loud chewing and slurping noises. This is part of the appeal of the mukbang—netizens enjoy watching others eat delicious food, making the viewers feel as though they are living vicariously through them. The mukbang star will also engage in friendly conversation with the viewers.