A kind of metonymic ICM. Memorable or salient examples belonging to a particular category give rise to this type of ICM. For instance, Oxford University is a salient example of a university, in part due to its history, its teaching and scholarship, and in part due to the nature of the colleges that make up the university. Although in many ways atypical in terms of British and other international higher education institutions, people, particularly in the United Kingdom, often rely upon Oxford as a point of comparison for other universities. Typicality effects occur when Oxford serves to establish a means of evaluating and assessing another university.