The potential that a piece of media has to be able to sell related merchandise, specifically toys. For example, the Pokemon anime series is very toyetic as it features hundreds of characters and promotes a strong theme of collection.

The word first appeared around the end of the 70s when film studios were trying to think of more ways to return their investment on the ballooning costs of summer blockbusters.

In the modern age, some television series are designed specifically with toy sales in mind, such as the Super Sentai or Kamen Rider tokusatsu series.