квалитативно маркетинг истражување

квалитативно маркетинг истражување

Marketing research which is not generally quantifiable, research which seeks insights into a marketing situation but which does not require statistical accuracy, qualitative research techniques include focus groups, depth interviews and projection techniques such as free associations, psychodrawing and psychodrama

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Industry/Domain: Professional careers
Category: Sales
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Related terms

квалитативно

Accounting; Auditing

Relating to the quality of a trait, as opposed to quantitative, which means expressed as a number.

истражување

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The use of standardized, systematic procedures in the search for knowledge.

маркетинг

Professional careers; Sales

The systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or ...

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The process of developing, pricing, placing, and promoting products or services for costumers or clients.

квалитативно истражување

Sociology; General sociology

Research that relies on what is seen in the field or naturalistic settings more than on statistical data.

ценовна нееластичност

Professional careers; Sales

Buyers' insensitivity to price, when the percentage change in quantity demanded is less than the percentage change in price, consumers are price-insensitive, see price elasticity.