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Business services
The business service industry provides the core business skills and knowledge required for a high performing workplace.It covers an array of expertise, including customer contact, business administration, business management, business information and human resource management.
17Categories 34605Terms
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Business services > Marketing
macro environment
Business services; Marketing
External factors that are beyond a company's control, such as laws, that affect its business.
market challenger
Business services; Marketing
A company that owns a large market share and is competing with the market leader.
market development
Business services; Marketing
Offering new or old products to a new segment of a market.
market follower
Business services; Marketing
A company that owns a small segment of the market due to lack of resources, expertise, positioning or simply the will to make large market investments.
market leader
Business services; Marketing
A company or firm that owns the largest market share and is usually a trend setter.
marketing mix
Business services; Marketing
Referring to the 4 P's of marketing: product, price, placement and promotion. They are controllable variables that can be used in different ways to influence customer motivation ...
marketing myopia
Business services; Marketing
Coined by a professor at Harvard Business School named Ted Levitt, its marketing and viewing products from the perspective of what the business wants and needs, and, erroneously, ...
Sub-categories
- Business intelligence (2091)
- Consulting (791)
- Customer management (453)
- Education & training (844)
- Event planning (651)
- Human resources (6265)
- International business (895)
- Marketing (6292)
- Merchant services (0)
- Mergers & acquisitions (3237)
- Office services (413)
- Personnel (383)
- Pest control (240)
- Project management (6753)
- Public relations (1666)
- Quality control & tracking (24)
- Relocation (7456)