Home > Industry/Domain > Business services

Business services

The business service industry provides the core business skills and knowledge required for a high performing workplace.It covers an array of expertise, including customer contact, business administration, business management, business information and human resource management.

17Categories 34605Terms

Add a new term

Contributors in Business services

Business services > Marketing

cost leadership

Business services; Marketing

A strategy of producing goods at a lower cost than competitors.

customer loyalty

Business services; Marketing

The likelihood of a customer repurchasing from a company due to favorable past experiences and effective branding.

demographic data

Business services; Marketing

Information used to target segments of the population for marketing such as age, sex and income.

differentiation

Business services; Marketing

Creating or successfully giving the perception that a product is unique.

direct mail

Business services; Marketing

Promotional or communicative advertising through mail to the consumer.

hard sell

Business services; Marketing

Aggressive selling that applies pressure or stress to the customer.

inducements

Business services; Marketing

Offers designed to increase the chances of a sale.