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Business services
The business service industry provides the core business skills and knowledge required for a high performing workplace.It covers an array of expertise, including customer contact, business administration, business management, business information and human resource management.
17Categories 34605Terms
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Business services > Marketing 
brand management
Business services; Marketing
Creating, maintaining and improving a brand's image through the use of the marketing mix.
brand personality
Business services; Marketing
The ideas and values a consumer perceives a brand to possess.
brand value
Business services; Marketing
A monetary value assigned to a brand(which may be discounted to a net present value), an increase in a rate of return or any number of softer market research measures such as ...
buzz
Business services; Marketing
Emails, text messages, and other word of mouth communicative means to promote excitement and anticipation around a product.
cartel
Business services; Marketing
A group of companies or countries that attempt to control the price of a product by controlling its production and marketing.
cash cow
Business services; Marketing
A product generate high revenue and owns a large sum of the market share within a market that is not growing.
cause related marketing
Business services; Marketing
A promotional strategy in which a company or product partners itself with a public cause and will donate a percentage of its revenue.
Sub-categories
- Business intelligence (2091)
- Consulting (791)
- Customer management (453)
- Education & training (844)
- Event planning (651)
- Human resources (6265)
- International business (895)
- Marketing (6292)
- Merchant services (0)
- Mergers & acquisitions (3237)
- Office services (413)
- Personnel (383)
- Pest control (240)
- Project management (6753)
- Public relations (1666)
- Quality control & tracking (24)
- Relocation (7456)