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Business services
The business service industry provides the core business skills and knowledge required for a high performing workplace.It covers an array of expertise, including customer contact, business administration, business management, business information and human resource management.
17Categories 34605Terms
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Business services > Marketing
wholesaler
Business services; Marketing
A person or company that buys large quantities of products and sells them to others for a margin.
market positioning
Business services; Marketing
An attempt to distinguish a product from its similar competitors by creating a perception of uniqueness.
competition
Business services; Marketing
Products or services that can replace one's own product or service without a loss to the customer.
above the line advertising (ATL)
Business services; Marketing
An impersonal method of advertising where the target audience is broad, such as in TV or radio advertisements, and is used to promote branding.
below the line advertising (BTL)
Business services; Marketing
A personal and direct method of advertising that targets potential customers through non-traditional means, such as direct email or face to face interaction in a store. This ...
through the line advertising (TTL)
Business services; Marketing
Also called Integrated Communication Approach, this method of advertising combines above the line and below the line advertising to build brand image and target quality customers.
accompanied shopping
Business services; Marketing
Interviewing and observing a shopper while they are in the act of shopping.
Sub-categories
- Business intelligence (2091)
- Consulting (791)
- Customer management (453)
- Education & training (844)
- Event planning (651)
- Human resources (6265)
- International business (895)
- Marketing (6292)
- Merchant services (0)
- Mergers & acquisitions (3237)
- Office services (413)
- Personnel (383)
- Pest control (240)
- Project management (6753)
- Public relations (1666)
- Quality control & tracking (24)
- Relocation (7456)