Business services

Business services

The business service industry provides the core business skills and knowledge required for a high performing workplace.It covers an array of expertise, including customer contact, business administration, business management, business information and human resource management.

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Business services > Marketing

emotional selling preposition (ESP)

Business services; Marketing

An emotional attachment a consumer may have to a brand that will ensure the brands success, even when a superior product is available.

Fast moving consumer goods (FMCG)

Business services; Marketing

Fast moving consumer goods like junk food, tobacco, and toiletries.

generation X

Business services; Marketing

Name given to the generation, following the Baby Boomers, born between 1961 and 1981. They came of age during the fall of the Berlin Wall, MTV and the introduction of the home ...

generation Y

Business services; Marketing

Name given to the generation born roughly around the early 1980's to the late 1990's. Also known as Generation Next or Net Generation, they are the babies of the Baby Boomers and ...

generation Z

Business services; Marketing

Name given to the generation born roughly between the late 1990's up to 2009. They are the first generation to always have the World Wide Web, mobile phones, MP3 Players and ...