Business services

Business services

The business service industry provides the core business skills and knowledge required for a high performing workplace.It covers an array of expertise, including customer contact, business administration, business management, business information and human resource management.

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Business services > Marketing

one to one marketing (1:1 marketing)

Business services; Marketing

As opposed to mass marketing, it's a strategy of managing customer relationships by reaching the customer on a personal level and selling to one customer at a time.

payment by results (PBR)

Business services; Marketing

This is when an employee is paid according to his/her level of productivity.

peer to peer (P2P) marketing

Business services; Marketing

A promotional program or technique that is used to encourage current customers to attract more customers by offering rewards and incentives.

porter’s generic strategies

Business services; Marketing

Michael E Porter's theory on how a company can gain competitive advantage through cost leadership, differentiation and focus.

price maker

Business services; Marketing

A company or individual that owns enough of the market to be able to influence price.

Boston matrix

Business services; Marketing

A simplistic method of evaluating a businesses product portfolio created by the Boston Consulting Group. It splits each product into a category of dog (low market share in a low ...