Marketing

Marketing

Activities that direct the flow of goods and services from producers to consumers, involving advertising and other promotional techniques.

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Marketing > Advertising

social marketing

Marketing; Advertising

1. (environments definition) The branch of marketing that is concerned with the use of marketing knowledge, concepts, and techniques to enhance social ends, as well as the social ...

transformational leadership

Marketing; Advertising

A leadership style wherein sales managers use inspiration and charisma, seek to intellectually stimulate the salespeople, and treat each salesperson as an individual. The goal of ...

test marketing

Marketing; Advertising

One form of market testing. It usually involves actually marketing a new product in one or several cities. The effort is totally representative of what the firm intends to do ...

sleeper effect

Marketing; Advertising

A controversial finding in the communications literature that asserts that the influence of advertising or other communications material can increase once the message is no longer ...

department store

Marketing; Advertising

A retail establishment that carries several lines of merchandise, such as women's ready-to-wear and accessories, men's and boys' clothing, piece goods, small wares, and home ...

decision support system (DSS)

Marketing; Advertising

1. (marketing research definition) A coordinated collection of data, system tools, and techniques with supporting software and hardware by which an organization gathers and ...

Dirichlet multinomial model

Marketing; Advertising

A probability mixture model commonly used to represent patterns of brand choice behavior. Over repeated occasions on which purchases are made from the product category, the set of ...