Marketing

Marketing

Activities that direct the flow of goods and services from producers to consumers, involving advertising and other promotional techniques.

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Marketing > Advertising

Loss Leaders

Marketing; Advertising

Loss leaders are high volume, high profile brands or products that are sold by retailers with the intention to attract customers into their premises, with the hope that those ...

Value Chain

Marketing; Advertising

Definition: A value chain is the whole series of activities that create and build value at every step. The total value delivered by the company is the sum total of the value built ...

Market Share

Marketing; Advertising

Definition: Out of total purchases of a customer of a product or service, what percentage goes to a company defines its market share. In other words, if consumers as a whole buy ...

Pricing Options

Marketing; Advertising

Definition: Apart from the four basic pricing strategies -- premium, skimming, economy or value and penetration -- there can be several other variations on these. Description: ...

Advertising

Marketing; Advertising

Definition: Advertising is a means of communication with the users of a product or service. Advertisements are messages paid for by those who send them and are intended to inform ...

Segmentation

Marketing; Advertising

Definition: Segmentation means to divide the marketplace into parts, or segments, which are definable, accessible, actionable, and profitable and have a growth potential. In other ...

Product Life Cycle

Marketing; Advertising

Definition: Product life cycle (PLC) is the cycle through which every product goes through from introduction to withdrawal or eventual demise. Description: These stages ...