Marketing

Marketing

Activities that direct the flow of goods and services from producers to consumers, involving advertising and other promotional techniques.

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Marketing > Advertising

promotion models

Marketing; Advertising

Models to estimate the effect of a promotion (e.g. temporary price change, etc.) include models based on market response functions, or a combination of empirical data with ...

sales training

Marketing; Advertising

A formal or informal program designed to educate the sales force and convey management expectations of job responsibilities. Sales training provides managers with the opportunity ...

selective perception

Marketing; Advertising

1. The conscious or unconscious increase in attention for stimuli and information consistent with a person's attitudes or interests, or conscious or unconscious discounting of ...

search engine optimization (SEO)

Marketing; Advertising

The process of developing a marketing/technical plan to ensure effective use of search engines as a marketing tool. Typically, consists of two elements. On a technical side, SEO ...

Place

Marketing; Advertising

Place in the marketing mix refers to the channel, or the route, through which goods move from the source to the final user. Definition: Place in the marketing mix refers to the ...

Pricing Strategies

Marketing; Advertising

Definition: Price is the value that is put to a product or service and is the result of a complex set of calculations, research and understanding and risk taking ability. A ...

Distribution

Marketing; Advertising

Definition: Distribution means to spread the product throughout the marketplace such that a large number of people can buy it. Distribution involves doing the following ...