Marketing

Marketing

Activities that direct the flow of goods and services from producers to consumers, involving advertising and other promotional techniques.

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Marketing > Advertising

buying roles

Marketing; Advertising

The activities that one or more person(s) might perform in a buying decision. Six buying roles can be distinguished: (1) initiator, the person who first suggests or thinks of the ...

cognitive dissonance

Marketing; Advertising

1. (consumer behavior definition) A psychologically uncomfortable state produced by an inconsistency between beliefs and behaviors, producing a motivation to reduce the ...

marketing manager

Marketing; Advertising

The generic title for the line executive responsible for designated marketing functions (such as marketing research, product planning and market planning, pricing, distribution, ...

market segmentation

Marketing; Advertising

The process of subdividing a market into distinct subsets of customers that behave in the same way or have similar needs. Each subset may conceivably be chosen as a market target ...

market evolution

Marketing; Advertising

The market (or industry) life cycles describe the evolution of the market. These cycles have a similar shape to the product life cycle and similarly, have a number of distinct ...

market management organization

Marketing; Advertising

An organization in which market managers are responsible for developing marketing plans, implementing the plans (or coordinating their implementation by functional departments), ...

marketing manager

Marketing; Advertising

The generic title for the line executive responsible for designated marketing functions (such as marketing research, product planning and market planning, pricing, distribution, ...