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Professional careers
Relating ot he various professional career paths or positions that exist.
4Categories 98269Terms
Add a new termContributors in Professional careers
Professional careers > Sales 
planned cannibalisation
Professional careers; Sales
The expected loss of sales of a product in a line to a more recent product introduction; planned cannibalisation might occur when a company wants its customers to switch to ...
divisibility
Professional careers; Sales
The extent to which a new product can be tested in a limited scale purchase, see adoption rate determinants.
compatibility
Professional careers; Sales
The extent to which a new product requires consumers to adjust to unfamiliar methods of use, a major determinant of the rate of new product adoption, see adoption rate ...
communicability
Professional careers; Sales
The extent to which the benefits of a new product are likely to be noticed and discussed by consumers, a major determinant of the rate of new product adoption.
micro-environment
Professional careers; Sales
The factors or elements in a firm's immediate environment which affect its performance and decision-making, these elements include the firm's suppliers, competitors, marketing ...
services characteristics
Professional careers; Sales
The features of services that distinguish them from tangible products, these are intangibility, variability, inseparability and perishability, see inseparability, intangibility, ...
brand image
Professional careers; Sales
The feelings, moods, emotions and connotations evoked by a brand.
Sub-categories
- Careers (4)
- Occupational titles (81080)
- Public sector (10)
- Sales (17172)