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Software

Terms relating to the creation, testing, refinement and distribution of software and related products.

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Software > Email

creative

Software; Email

An email message's copy and any graphics.

cross-campaign profiling

Software; Email

A method used to understand how email respondents behave over multiple campaigns.

cross-post

Software; Email

To send the same email message to at least two different mailing lists or discussion groups.

dedicated server

Software; Email

An email server used by only one sender. A dedicated server often costs more to use because the expense can't be spread among many users, but it performs better than a shared ...

deduplication (deduping)

Software; Email

The process of removing identical entries from two or more data sets such as mailing lists. AKA merge/purge.

delivered email

Software; Email

Number of emails sent minus the number of bounces and filtered messages. A highly inexact number because not all receiving ISPs report accurately on which email didn't go through ...

delivery tracking

Software; Email

The process of measuring delivery rates by format, ISP or other factors and delivery failures (bounces, invalid address, server and other errors). An inexact science.