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Software

Terms relating to the creation, testing, refinement and distribution of software and related products.

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Software > Email

confirmation
Software; Email

An acknowledgment of a subscription or information request. "Confirmation" can be either a company statement that the email address was successfully placed on a list, or a ...

confirmed opt-in
Software; Email

Inexact term that may refer to double-opt-in subscription processes or may refer to email addresses which do not hard bounce back a welcome message. Ask anyone using this term to ...

content
Software; Email

All the material in an email message except for the codes showing the delivery route and return-path information. Includes all words, images and links.

conversion
Software; Email

When an email recipient performs a desired action based on a mailing you have sent. A conversion could be a monetary transaction, such as a purchase made after clicking a link. It ...

co-registration
Software; Email

Arrangement in which companies collecting registration information from users (email sign-up forms, shopping checkout process, etc.) include a separate box for users to check if ...

cost per action (CPA)
Software; Email

A method of paying for advertising, or calculating results from non-CPA marketing.

cost per click (CPC)
Software; Email

A method of paying for advertising. Different from CPA because all you pay for is the click, regardless of what that click does when it gets to your site or landing page.

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