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Software
Terms relating to the creation, testing, refinement and distribution of software and related products.
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Software > Email 
landing page
Software; Email
A Web page viewed after clicking on a link within an email. Also may be called a microsite, splash page, bounce page, or click page.
list fatigue
Software; Email
A condition producing diminishing returns from a mailing list whose members are sent too many offers, or too many of the same offers, in too short a period of time.
list hygiene
Software; Email
The act of maintaining a list so that hard bounces and unsubscribed names are removed from mailings. Some list owners also use an email change-of-address service to update old or ...
list management
Software; Email
How a mailing list is set up, administered and maintained. The list manager has daily responsibility over list operation, including processing subscribes and unsubscribes, bounce ...
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