Software

Software

Terms relating to the creation, testing, refinement and distribution of software and related products.

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Software > Email

churn

Software; Email

How many subscribers leave a mailing list (or how many email addresses go bad) over a certain length of time, usually expressed as a percentage of the whole list.

click-through rate

Software; Email

Total number of clicks on email link(s) divided by the number of emails sent. Includes multiple clicks by a unique user. Some email broadcast vendors or tracking programs define ...

clickthrough rate (CTR)

Software; Email

Slightly inexact because some clicks "get lost" between the click and your server. Also be sure to ask if the CTR is unique, meaning that each individual user is only counted once ...

shared server

Software; Email

An email server used by more than one company or sender. Shared servers are less expensive to use because the broadcast vendor can spread the cost over more users. However, ...

signature

Software; Email

A line or two of information found in the closing of an email, usually followed the sender's name. Signatures can include advertising information, such as a company name, product, ...