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Supermarkets

Terms that are in relation to the biggest kind of retail store.

Contributors in Supermarkets

Supermarkets

display

Retail; Supermarkets

A merchandising method of highlighting a product by arranging it in a way that attracts the attention of the customer.

eye level

Retail; Supermarkets

A merchandising strategy to increase sales of a product by placing it at a customer's eye level.

starter gap

Retail; Supermarkets

A merchandising technique in which spaces are left on a shelf to give the impression that demand is great for a product.

tag

Retail; Supermarkets

A message delivered live by an announcer at the end of a TV or radio commercial, usually to mention local stores that sell an advertised item.

kick plate (base)

Retail; Supermarkets

A metal sheet, usually at the bottom of doors, for protection purposes.

cut-case display

Retail; Supermarkets

A method of merchandising and stocking products that uses the original packing case, with the top and/or sides removed, to display products.

off-invoice (OI)

Retail; Supermarkets

A method of payment for a manufacturer's trade deal or promotion where the amount of the allowance for merchandise is deducted from the manufacturer's invoice.

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