8 Terms
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Supermarkets
Terms that are in relation to the biggest kind of retail store.
Industry: Retail
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Supermarkets
display
Retail; Supermarkets
A merchandising method of highlighting a product by arranging it in a way that attracts the attention of the customer.
eye level
Retail; Supermarkets
A merchandising strategy to increase sales of a product by placing it at a customer's eye level.
starter gap
Retail; Supermarkets
A merchandising technique in which spaces are left on a shelf to give the impression that demand is great for a product.
tag
Retail; Supermarkets
A message delivered live by an announcer at the end of a TV or radio commercial, usually to mention local stores that sell an advertised item.
kick plate (base)
Retail; Supermarkets
A metal sheet, usually at the bottom of doors, for protection purposes.
cut-case display
Retail; Supermarkets
A method of merchandising and stocking products that uses the original packing case, with the top and/or sides removed, to display products.
off-invoice (OI)
Retail; Supermarkets
A method of payment for a manufacturer's trade deal or promotion where the amount of the allowance for merchandise is deducted from the manufacturer's invoice.
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